Brand Influence Group

Services

Managed Services

Comprehensive outsourced business services from workforce management to sales activation and retail execution.

Category & Retail Insights

Data-led insights to optimise shelf performance and retail decisions.

Experiential

Brand activations and experiential marketing powered by Brand Influence Group’s national field teams, delivering measurable engagement at scale.

Sales

Outsourced sales teams backed by Brand Influence Group’s retail relationships, driving distribution, visibility and revenue growth nationwide.

Merchandising

A national network of dedicated staff bringing your brand to life in store with quality, results-driven and data focused execution.

Who we work with

Industries
we service

Brand Influence Group is an industry-leading field marketing, merchandising, and sales activation agency that delivers high-impact, data-driven brand representation across major retail networks in New Zealand & Australia.

Brand Influence Group drives retail success in supermarkets by delivering expert merchandising, field sales support, and interactive in-store brand activations that convert browsers into buyers directly at the shelf.

In the health and pharmacy sector, Brand Influence Group elevates brand presence through compliant, high-impact product displays, targeted field education, and dedicated merchandising that builds trust and boosts sales at the point of care.

In the electronics and technology sector, Brand Influence Group maximises product adoption by deploying trained, tech-savvy field teams to deliver engaging product demonstrations, ensure premium shelf positioning, and maintain immaculate retail displays across major tech retailers.

Across general merchandise and department stores, Brand Influence Group maximises brand impact by ensuring seamless stock compliance, eye-catching visual merchandising, and flexible, end-to-end field support across diverse retail environments.

Across convenience, fuel and distribution channels, BIG enhances brand visibility and sales performance through strategic stock management, dynamic promotional displays, and flexible field representation across broad product categories.

In the telecommunications sector, Brand Influence Group drives product trial and adoption by deploying skilled field reps to manage end-cap displays, deliver hands-on staff training, and ensure seamless retail execution across carrier and tech storefronts.