Brand Influence Group

Category & Retail Insights

Category and Retail Insights for FMCG brands in Australia

Data-driven category management and retail insights that optimise strategy, performance and growth across Australia.

Competitor & Category Insights

Know the Shelf Better Than Anyone — Competitor activity, category performance and in-store intelligence captured on every visit and turned into decisions.

Retail Audits & Compliance

Independent, Verified, Actionable — Field audits that deliver accurate data on stock, pricing, display and compliance across the national network.

Live Reporting & Analytics

Real-Time Visibility of Every Store, Every Visit — Store-level execution data captured in BIG X, our proprietary CRM, and delivered through live dashboards so you see performance as it happens, not just at hand-back.