Brand Influence Group

Competitor & Category Insights

Know the Shelf Better Than Anyone

Know the Shelf Better Than Anyone — Competitor activity, category performance and in-store intelligence captured on every visit and turned into decisions.

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Field Intelligence, Turned Into Decisions

With thousands of store visits every week, BIG captures competitor and in-store insight in real time. We turn that field intelligence into category reviews, ranging and distribution opportunities, and shelf-performance recommendations that optimise strategy, performance and growth across New Zealand.

Competitor Activity Tracking

Real-time visibility of competitor pricing, promotions and displays.

Category Performance Reviews

Data-led reviews that identify ranging, space and distribution opportunities.

Shelf Optimisation Recommendations

Insight-backed recommendations to improve visibility, flow and conversion.

Our Work

Case Studies

Mondelez New World Nationwide Activation

Precision Media partnered with BIG to execute the Mondelez Cadbury campaign across New World stores nationwide, delivering a high-impact retail activation that boosted visibility and shopper engagement for the Cadbury & More range.

Field Model Design – The Hybrid Model

Strategic ownership where it counts, disciplined execution everywhere else. How a tiered Territory Manager and CSR hybrid model drives measurable commercial growth nationally.

The Weekly Difference – Customer Service Representatives (CSR)

Weekly, without fail. How a dedicated CSR team protects on-shelf standards every single week for a leading frozen foods manufacturer.

The Territory Manager Model – Field Sales Team

One relationship, one owner, every priority store. How dedicated Territory Managers drove NPD ranging compliance for a leading beauty brand.

Speed to Market, Proven

639 planograms. 3 weeks. Delivered ahead of schedule. How disciplined execution gets new products onto shelf faster — and lowers launch costs.

The Rebrand POS Drive

A rebrand landed in 400+ stores in 3 days. How a national POS blitz turned a fintech relaunch into a partner-of-choice relationship.