Mondelez New World Nationwide Activation

Precision Media partnered with BIG to execute the Mondelez Cadbury campaign across New World stores nationwide, delivering a high-impact retail activation that boosted visibility and shopper engagement for the Cadbury & More range. The campaign combined strategic in-store point-of-sale (POS) executions with premium digital screen placements at store entrances, creating a consistent and compelling shopper journey across New Zealand.

Results:

National Reach

Store Entrance Digital Screens

Digital advertising was placed on store entrance screens, ensuring shoppers were exposed to campaign messaging from the moment they entered the store.

• 37 New World stores participated.
• Premium digital screen placements positioned at store entrances.
• Consistent campaign messaging aligned with in-store activations.

Aisle End POS Activation

Branded aisle-end displays were installed within the confectionery grocery category, creating high-visibility destinations for Cadbury & More products.

The execution included:

• Large and medium aisle-end headers.
• Side panels and wing panels.
• Shelf strips installed across display shelves.
• Flexible panel configurations to accommodate varying aisle-end dimensions.
• 139 aisle-end activations successfully installed nationwide.
• 37 digital screen activations delivered at store entrances.
• 1,512 execution photos captured for compliance and reporting.
• Consistent national branding achieved across all participating stores.