The Rebrand POS Drive

Coming out of the pandemic, our client — a fintech payments provider — saw strong business performance and used the momentum to relaunch under a revised brand and take on new retail partners across Australia and New Zealand, creating a short window to land the new look in stores nationally before the moment passed.

As part of onboarding new retailers, BIG blitzed key stores in line with the rebrand, implementing a full suite of new POS components — from shelf-edge strips to counter units — store by store, to create fresh points of disruption at shelf and counter. Field teams worked fast enough to ride the launch window rather than trail it, generating incremental POS orders along the way.