The Compass Effect

Across 189 supermarket stores, our client’s sales were exposed every week to out-of-stocks, shelf gaps and missing tickets. The cost of a missed call is bigger than a missed visit: an empty shelf doesn’t stay empty, competitors take the facings, low stock-on-hand reads to the replenishment system as “no demand” so the store under-orders, and shoppers who can’t find the product switch to a rival — and don’t always come back.

BIG runs the Compass field programme — a disciplined, repeatable store call that delivers seven actions on every single visit, all logged through Compass and BIG X for full visibility: a proactive store walk to catch gaps before they hit sales, stock-on-hand validation to sharpen replenishment accuracy, on-shelf availability checks across key categories, lost-sales recording and escalation, ticket printing and replacement, supply-chain issue escalation, and a dedicated focus on promotional and fast-moving lines. The result is lost sales caught before they happen, not reported after the fact.