Brand Influence Group
Hybrid Field Models
Strategic Ownership Where It Counts. Disciplined Execution Everywhere Else
Strategic Ownership Where It Counts. Disciplined Execution Everywhere Else — A tiered Territory Manager and CSR model that puts the right level of commercial effort into the right store.
Tiered Coverage, National Consistency
BIG designs tiered hybrid field models: dedicated Territory Managers own priority stores, a wider CSR network protects availability, compliance and POS execution across the rest, and a National Field Sales Manager provides oversight and KPI governance across both layers. Call frequency is tiered by store size, performance and opportunity — weekly for priority and large-format stores, fortnightly for mid-tier, monthly for lower-volume — delivering dedicated commercial ownership exactly where it matters, with scalable, disciplined execution across the whole network.
Tiered Call Cycles
Visit frequency matched to store size, performance and opportunity — so effort lands where the return is.
National Oversight & KPI Governance
A National Field Sales Manager governing KPIs and standards across every layer of the model.
Scalable Network Coverage
Full-network coverage without the cost of a dedicated manager in every store.
